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Pop Up Marketing Guidelines

Dear Valued Vendor,

Please take a moment to read our marketing guidelines. These will help us have a successful event and further provide our guests with an enjoyable shopping experience.

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Pop Up Next Steps

Vendor Marketing Guidelines

  1. Instagram captions: be sure to communicate important information such as the event location, date and time.

  2. Specials and discounts: we encourage you to curate a special deal/package for the guests and promote it to your socials.  

  3. Word-of-mouth: continuously tell your friends, customers and family about the upcoming event. 

  4. On event day, show guests how they can find you. You can do this by capturing videos and/or time lapses.

  5. Leading up to the event, indicate what your booth number and location will be.

Our Course of Action 

Leading up to as well as on the day of the pop up event team She Markets WEC, we will be conducting the following marketing activities:

  1. Email Marketing via Nation Connect, This and That Bajan, Barbados Chamber of Commerce and Industry (BBCI) as well as our internal database.​

  2. Guerrilla Marketing: we are planning to roll out a unique guerrilla marketing tactic so be sure to keep your lemon eyes peeled :D. 

  3. Social Media Marketing: sponsored ads on Instagram and Facebook will run leading up to the event.

  4. Radio Ads: ads sponsored by FLOW Barbados will be aired on Hitz, SLAM and CBC 4 days weekly at multiple times.

  5. Traditional media: articles will be published to highlight the upcoming event.

  6. Digital Ads: Clarity Media as well as Envoici Accounting will be sponsoring the pop up on screens located in Sky Mall,  

  7. BINGO card: our famous BINGO card will be available for our guests to collect upon entry. Click here to see how our pop up BINGO works.

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