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Pop Up Marketing Guidelines

Dear Valued Vendor,

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Please take a moment to read our marketing guidelines. These will help us have a successful event and further provide our guests with an enjoyable shopping experience.

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Pop Up Next Steps

​Vendor Marketing Guidelines

  1. Instagram captions: be sure to communicate important information such as the event location, date and time.

  2. Specials and discounts: we encourage you to curate a special deal/package for the guests and promote it to your socials.  

  3. Word-of-mouth: continuously tell your friends, customers and family about the upcoming event. 

  4. On event day, show guests how they can find you. You can do this by capturing videos and/or time lapses.

  5. Leading up to the event, indicate what your booth number and location will be.

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Our Course of Action 

Leading up to as well as on the day of the pop up event team She Markets WEC, we will be conducting the following marketing activities:

  1. Email Marketing via Nation Connect, This and That Bajan, Barbados Chamber of Commerce and Industry (BBCI) as well as our internal database.​

  2. Guerrilla Marketing: we are planning to roll out a unique guerrilla marketing tactic so be sure to keep your lemon eyes peeled :D. 

  3. Social Media Marketing: sponsored ads on Instagram and Facebook will run leading up to the event.

  4. Radio Ads: ads sponsored by FLOW Barbados will be aired on Hitz, SLAM and CBC 4 days weekly at multiple times.

  5. Traditional media: articles will be published to highlight the upcoming event.

  6. Digital Ads: Clarity Media as well as Envoici Accounting will be sponsoring the pop up on screens located in Sky Mall,  

  7. BINGO card: our famous BINGO card will be available for our guests to collect upon entry. Click here to see how our pop up BINGO works.

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BINGO CARD GAME
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