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Sat, May 28


Location is TBD

Brand Building 101 (Your Brand Image)

This intensive 6-week Brand Building course will change your perspective on branding for your business.

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Brand Building 101 (Your Brand Image)
Brand Building 101 (Your Brand Image)

Time & Location

May 28, 2022, 10:00 AM – 12:00 PM AST

Location is TBD

About the Event

This 6-week course is a thorough and in-depth course, designed to help small business owners build their business brand. It will teach them how to create and develop a brand that is top of mind for their customers; one that will help them dominate and stand out in their industry.

Each week, students will learn how to properly use and apply strategies big brands use through the provision of face-to-face classes. Several resources and materials geared towards brand image and identity will also be given. A brief outline of the course is provided below.

Brief Course Outline/Objectives

Week 1: Brand Clarity- determining your brand's target

Week 2: Brand Purpose- determining your reason for doing business beyond profit

Week 3: The Perfect Pitch- getting your products & services to stand out and grab your consumers' attention

Week 4: Brand Identity & Visuals- identifying & developing your brand's mood, look & feel

Week 5: The Customer Journey- identifying what your customers need & determine how you will satisfy those needs

Week 6: Monitoring & Assessment- learning how to enhance your brand & revise the customer journey

Price for Clique Members (as at March 29, 2022): BBD 350.00

Price for Non-Clique Members (as at March 29, 2022): BBD 360.00

More information will be provided via our Instagram page @shemarketswec.

Please note that this outline may be tweaked to enhance the course.

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