Brand Building 101 (Your Brand Image)
Sat, May 07
|Location is TBD
This intensive 6-week Brand Building course will change your perspective on branding for your business.
Time & Location
May 07, 2022, 10:00 AM – 12:00 PM AST
Location is TBD
About the Event
This 6-week course is a thorough and in-depth course, designed to help small business owners build their business brand. It will teach them how to create and develop a brand that is top of mind for their customers; one that will help them dominate and stand out in their industry.
Each week, students will learn how to properly use and apply strategies big brands use through the provision of face-to-face classes. Several resources and materials geared towards brand image and identity will also be given. A brief outline of the course is provided below.
Brief Course Outline/Objectives
Week 1: Brand Clarity- determining your brand's target
Week 2: Brand Purpose- determining your reason for doing business beyond profit
Week 3: The Perfect Pitch- getting your products & services to stand out and grab your consumers' attention
Week 4: Brand Identity & Visuals- identifying & developing your brand's mood, look & feel
Week 5: The Customer Journey- identifying what your customers need & determine how you will satisfy those needs
Week 6: Monitoring & Assessment- learning how to enhance your brand & revise the customer journey
Price for Clique Members (as at March 29, 2022): BBD 350.00
Price for Non-Clique Members (as at March 29, 2022): BBD 360.00
More information will be provided via our Instagram page @shemarketswec.
Please note that this outline may be tweaked to enhance the course.