Create Your Unique Brand Strategy

It's time to craft your

unique branding strategy!

Hey girl, if you're here, it means we've crossed paths and you've made the best decision - to create and develop a brand strategy that authentically reflects your vision and resonates with your audience.

Fill the form below to help me get to know you better before our

Brand Strategy consultation and discovery session!

P.S. if you're unsure about some of your answers, no worries at all. That's why I am here - to help you make your unique lemonade formula!

Brand Strategy Discovery Form

I. Personal Details & Business Overview

First name

Last name

Phone

Your brand's name

Position at the Business

What industry is your brand in?

Is your brand currently registered with your local copyright institution (e.g. CAIPO in Barbados)?

Yes

In progress

Do you have a physical location?

Yes

No - I am strictly online

I previously had a physical location

Not as yet

What is your company's mission and vision?

Who is your target audience?

What are 3 -5 words that you would use to currently describe your brand?

II. Current Brand Perception

List the strengths of your current brand image.

List the weaknesses of your current brand image.

How do you believe your target audience perceives your brand?

Have you ever conducted any brand perception surveys or asked for feedback from customers?

Yes

III. Competitive Analysis

Who are your main competitors?

What are their strengths?

What are their weaknesses?

How do you currently differentiate your brand from its main competitors?

IV. Target Audience Analysis

Who are your ideal customers/audience?

Do you know their demographics (e.g. age, gender, income bracket)? If yes, list the demographics.

What are their pain points/needs that your products/service address or solve?

V. Brand Values & Personality

What does your brand ambody/stand for?

Describe your brand's personality (e.g. playful, innovative, authoritative etc.).

Briefly describe how you want your brand to make your customers feel.

In a nutshell, describe what you are looking to gain from our discovery consultation (optional).

Thank you so much for filling this form. See you at our Brand Strategy & Development discovery session!